Promotional campaigns to gain visibility for your company or brand can be designed in many ways. One of the best strategies to be on top of mind of your potential customers and also to increase loyalty among your business partners, employees and clients, is to give promotional presents. But this tactic is not new. Promotional gifts are well-known for marketers due to the good reception they have and also the good results obtained.
Lately, custom pen drives as gifts have become very popular among companies when launching these promotional campaigns. USB drives are pretty useful gadgets that ease customers to access their data almost anywhere without needing Internet coverage. Moreover, they may have attractive custom case designs and corporative colours that will help people to remember better the company’s name or their image values. These devices are used regularly, so the opportunity to see the logo or the image of a brand is bigger and maximizes positive effects on people’s perception and memory. That means that if customers hesitate among a company and their competitors, it is more likely to prefer the company they are more familiar to.
So, how to succeed and ensure good results on your custom pen drives campaign? Here are some useful advices:
Use a custom shape for your personalized USB drives
Do not settle only with printing your logo on the case. If it is possible, make an original design based on your company image, values and goals. This helps to spread the image and the message from the company. Furthermore, if the design is attractive enough, people would like to show it to others, so your campaign can reach more people than just the owners of the USB drives.
Print your logo or slogan and contact info
This way, people can identify brands, campaigns, who have made them and their location. It is very important to make an original design, but it is no use for marketing if customers do not link what they see and hat they touch with a name or a specific message. Print this info so as to be clearly visible and identifiable. Remember your first goal is to gain visibility, then improve your business opportunities.
Select a larger storage for your custom USB drives
This helps to cause a better impression among your clients. Also, if their storage capacity is small, that may limit the use of this drives. However, if this storage is large enough and also has a fast transfer speed, people will use more often. Less than 8GB it is not recommended, above that, you can choose whatever storage capacity you want.
Preload data on your custom pen drives
Do not just give an USB memory, but also upload software, media or relevant data for the users. There are many portable applications perfect for USB drives that can be run on computers or other devices without needing to install them previously. Here are some examples: Anti Malware, Browsers, Instant Messaging apps, multimedia players, cloud storage apps, etc.
Pay attention to the materials used
There are different materials that can be used to make custom pen drives and different techniques in modeling and printing. The best way to start to customize your own series of custom pen drives is to start designing your idea and to pass it to a professional designer or indutrial engineer that will adapt and improve that design to make your idea real.